Good Press Releases

Corporate America and the PR army that serves it would do well to pay attention to the politicos for advice on how to write a good press release. Where corporate press releases are often confusing double-speak, full of branding and jargon, political PR can be refreshingly to the point, probably because it MUST appeal to the masses.

Case in point, Chris Dodd's release promoting a bill to chastise Bush and restore human rights to terrorists is simply worded and even includes bullet points to give you the really meaningful insight. Good job Chris Dodd's PR guy! I have a job for you!